Historically, different fashion trends originated with the upper classes of society and were later adopted by the lower classes with the hope that by following the trends of the wealthy, the lower classes would be able to raise their social standing within society. Within contemporary society, on the other hand, fashion takes on more connotative values where styles and trends change relatively quickly for a variety of social, psychological, and political reasons.
Fashion as communication: A semiotic
analysis of fashion on ‘Sex and the City’
Contemporary Society and Fashion
These days trendsetters including, editors, tastemakers, and designers are considered as the “upper class” of fashion society. We, the people who look through countless magazines, blogs, society pages, fashion shows, etc., for fashion trends instituted by the “upper class” and apply these trends to our everyday dressing routine. It is also our way of including ourselves into the system of fashion society.
In addition, designer collections are heavily influenced by what is happening around the world. Between 2008 – 2009, designer collections trended on the minimalistic side, an obvious effect of the economic recession that took place during that time. For the Fall/Winter 2013, Marc Jacobs fashion show is heavily influenced by the weather and its effects towards society (it was noted that Marc Jacobs’ newly built house in New York’s West Village was badly damaged by Hurricane Sandy and subsequently, the blizzard that took place last week during New York’s F/W 2013 shows, affected the scheduling of his two fashion shows).
Lastly, fashion affects the lives of the people who work to create those fashionable clothes that you see in shops. Those Louboutins’ that you own? They are made by Italian artisans in an Italian town called San Mauro Pascoli. That Chanel haute couture gown you saw during couture shows? That is Lagerfeld’s design, but you know who worked painstaking long hours to get it to look like that? The diligent ladies of the Chanel workshop.
Style and trend change rather quickly, sometimes even at lightning speed. Such changes are affected by what is happening around the world, whether it be what an editor thinks will look good on her next cover, or whether a snowstorm hits the the surroundings of San Mauro Pascoli. One can never expect for things in this industry to stay consistent and current at the same time.